INTRODUCTION TO THE SUNLESS TANNING INDUSTRY
Sunless tanning, also known as airbrush tanning or spray tanning, is the application of a specially formulated solution which is misted over the entire body. The solution is made with the active ingredient dihydroxyacetone (DHA), which causes a chemical reaction with the outermost layer of the skin (more on that in the next chapter).
Sunless tanning is one of the fastest growing services within the health and beauty industry. It also possesses one of the greatest returns on investment. Each quart of solution has the potential to give you around 1,000% return, while each gallon will give you over 4,000% return! There are not many other services where you can recoup your initial investment this quickly.
The sunless tanning industry, as a whole, has exploded over the past decade. With continued research and technological advancements, sunless tanning solution now offers a “natural looking” tan. This once frowned upon “orange” effect has grown into a natural looking substitute for sun-seekers everywhere.
SUNLESS TANNING OPPORTUNITIES
Tanning salons traditionally only offered UV-based tanning options. Now almost every tanning salon has incorporated sunless spray tanning into their business. This helps to increase the services that they offer, while also reaching out to a new demographic of clientele.
Day spas and salons have had success adding spray tanning to their menu of services. Most days spas are conscientious when it comes to the products that they use, paying special attention to the ingredients. Since Sjolie Sunless offers all naturally derived ingredients, it is a natural fit!
Estheticians, cosmetologist, and hair dressers are able to market this new service to their existing customer base with great results. Sunless tanning is a natural fit for these trained professionals, extending their services currently offered.
Medical spas main focus is the health and well-being of their clients. As growing concerns rise from the effects of sun-tanning, these spas are looking for an alternative to offer their customers; sunless tanning.
Gyms and health clubs are able to incorporate sunless tanning into their business model. Many of these locations will offer spray tanning during certain times or dates, and will sign up a list of clients beforehand. Others have found success in adding sunless tanning to their monthly service charge, this way they are guaranteed payment in advance. Gyms and health clubs have also been successful in marketing to body building competitions.